HAYLOFT AUCTIONS

ART DIRECTION • IDENTITY & BRANDING • SOCIAL MEDIA & MARKETING
2019 - 2021

Hayloft Auctions is an NYC-based online auction house that sells vintage furniture, decorations, art and jewelry. A division of Doyle New York, Hayloft was erected in 2013 as the company’s first online-only platform and the first platform to offer items for immediate purchase.

The slogan is “Who Know’s What You’ll Find?” with each monthly auction comprising hundreds of lots of potential vintage treasures. The goal was to be aspirational but on a budget. Bold pastels helped bring out the brown wood furniture and generic decor.